When we design and build our websites we work hard to make sure our site looks great, the font matches throughout the page, the colors work together rather than competing with one another. We want our readers to enjoy our website and come back. Most importantly we want our sites to make money. It’s amazing how little thought we often put into actually getting visitors to our site in the first place.
There are many options for driving traffic to your site. Some of them are quite costly, and some of them are surprisingly cheap. You have probably heard that writing good quality content is necessary in order to achieve good page rankings and obviously to receive repeat visitors, but did you know that by writing articles, and submitting them to content sites with your byline and website address you are accomplishing two very important free advertising strategies?
First by doing this, you are presenting yourself as an expert in the field. Whether you built your website as a one stop shop for any kind of widget on the planet or if your site is about a very specific widget writing articles about widgets and distributing them to the various content sites that can be found all over the internet will gradually establish you as an authority in the field of widgets. You are also creating links into your website. It’s always a good idea to have several incoming links to your website as this information gets picked up by the little bots that decide what your site is worth.
Second, free advertising. These free content sites are actually quite widely read and the more people that see your article with your byline, the more potential visitors you have to your site. These are much better than going to one of those surfing sites in order to generate traffic and it is much less expensive than beginning a pay per click campaign.
Ultimately, the more your name is seen in association with widgets, the more credibility you gain in the great big world of widgets. Using a content site to drive traffic to your widget sales site is actually a very intelligent business decision. It’s also a good idea to branch out beyond the world of widgets in your content writing. It could be that by writing an article on something that appeals to a broader market will lead to the selling of even more widgets.
It’s really amazing the way things work out. There have been business cards that have made it around the world and finally resulted in a sale. Your sales page is essentially your business card on the web. The more you get people to see your page, the more opportunities you have to make a sale. Putting out articles wherever you can think of to do so will result in your article being seen and conversely your website address being seen by a much broader audience. Also by establishing yourself as the quintessential widget expert in many circles, you’ve ‘branded’ yourself and people will think of your name when they think of widgets. Way to go!
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These are some fun, easy, and free ways to draw traffic to any website you might own. Remember you do not have to spend hundreds of dollars to advertise your business on the Internet.
A great place to learn about more free advertising methods is Veretekk. Veretekk offers their members live training on Internet Marketing as well as SEO.
Cynthia Barbour Internet Marketing Mentor
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cynthiab35@gmail.com
